Tuesday, June 30, 2009

Shoestring Marketing, Linden-style

It's not everyday I get an email from Linden Lab that isn't about an outrageous "Incident Report" (I was so not aiming at that guy), so I was quite curious as to what this was all about:

For those of you who can't click the graphic to read the whole spiel (probably because you are in Australia and this unrated gaming content is BANNED), I will give you the gist of it:

You can win 10,000 Linden dollars if you post the URL of your favorite XstreetSL item (from the Home & Garden category, only!) on the Linden Lab Facebook wall!

Yes, that's right you have to go from their virtual eCommerce site to their social media networking page if you need to buy more blood packs for the blood fountains in your virtual dungeon. They couldn't have hit on more Web 2.0 memes unless they made you Twitter about it first and plurk it up afterwards.

So much for you Immersionists, or those thousands of profiles that read "Keep RL separate plz k thx bai!" We avatars now must get out into the larger metaverse and tackle the dangers, the perils, the colossal cacophony of redundancy that is Second Life 2.0! Get ye to Facebook, avatar, and Twitter too!

The rewards are huge, all of 10,000 Lindens. That's about $40 U.S., a truly massive show of marketing muscle in this era of weekly layoffs and economic panic. It's good to see the Lindens being frugal, but maybe they could've thrown in some free "Power Idling With M Linden" t-shirts.

So how do I you win this plum cherry of prize? Enough have people have to click "I like this item" on the Facebook Wall when they scroll through all the other, uninteresting entries and choose "GIANT KITTY COUCH CHAIR WITH 6 POSE SIT ANIMATIONS NEKO" which is clearly the most exciting item of all.

Just keep scrolling down the wall until you find it, and choose "Like" with your Facebook account. What, your Avatar doesn't have a Facebook account? Your Avatar's been banned from Facebook for not being a "real person"?

Sorry then, you're not eligible for this contest!

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